ReviewMe.com has just opened its doors and I wanted to give it a test drive.
ReviewMe is a service that pays bloggers to post about topics that relate to their audience, and requires that the blogger disclose that the post is an advertisement. As you can see by the title and heading of this post, I will receive payment, from ReviewMe in this case, for this post. In the future I might blog about some software or other technology-related product, but will always prefix the title with the word “Advertisement.”
ReviewMe seems to have done a good job of navigating the fine line between payola (the shady side of paying someone to provide what seems like a genuine endorsement, when it’s really an advertisement – common in the music industry) and allowing bloggers with successful blogs to make decent ad revenue (let’s face it – even with decent traffic you can just about buy a Venti Mocha with AdSense revenue). For comparison, ReviewMe will pay from $20-200 per post depending on a blog’s popularity.
ReviewMe’s selling point to bloggers is that if you have the traffic, the payment is substantial. The selling point to advertisers is that readers ignore or block most ads, but may tune in to posts, even if they are ads. If you’re interested in more info, they’ve put up an information page here.