Amazon Launches a Payment Processing API and a Startup Challenge

Why Amazon.com Could Be This Year’s Most Important Startup
“[Amazon.com’s new payment processing API] is everything that Paypal isn’t: well designed, API-centric, and built with developers in mind.”

The platform even accepts payments as small as $.01 (a.k.a. micropayments), which have yet to be “done right.”

It appears that Amazon is trying to become the next “platform” for developers. Add payment processing to their storage, queuing, search, mechanical turk, elastic compute cloud, and e-commerce services.

Amazon also has a $100,000 Start-up and Entrepreneur Challenge. Submit an idea (you don’t even have to build it), and they will choose the top 5 finalists. After that the Amazon community will vote on the best idea; prizes include $50,000 in cash, $50,000 in AWS usage credit, and an investment offer from Amazon. Not sure how excited I would be about those last two.

[tags]amazon, startup challenge, aws, flexible payment services[/tags]

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2 comments ↓

#1 Alex on 10.16.07 at 1:17 pm

Side note: the $100,000 challenge is only open to the US 🙁 You’d think in a connected world like ours that they’d be open for submissions form all around the world. No wonder we in Europe are having a tough time doing Start-Ups 🙂

#2 Richard on 10.23.07 at 5:57 pm

“only open to the US” … hmm yes there would be a good reason for that wouldn’t there ? I just wonder what on earth it is …

It does remind me of the number of times that Amazon site, when I’m already logged on, offers me free shipping when in fact free shipping is only available within the USA and … I have no USA delivery addresses !

Or alternatively the way the Amazon page frequently offers me ‘suggestions’ for goods which in fact they will not ship outside of the USA.