Comments on: The Inside Story of a Small Software Acquisition (Part 3 of 3) http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/ Passionate about Startups and MicroISVs Thu, 09 Feb 2012 19:17:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Rob http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/comment-page-1/#comment-41305 Rob Fri, 17 Sep 2010 05:45:22 +0000 http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/#comment-41305 Won - Thanks for the comment. Startup/app marketing is a huge topic. For starters, check out the "Startup Marketing" area in the sidebar. I also go in-depth on my take on the three best ways to market a software product in my book (www.startupbook.net). But in essence, the best sustainable traffic sources are mailing lists, blogs/podcasts, and SEO. Referral links for having a remarkable product rank high as well, but these are extremely challenging to obtain. Social media is nice for building relationships, striking deals, and getting the word out. But not very good for selling products. Won – Thanks for the comment. Startup/app marketing is a huge topic. For starters, check out the “Startup Marketing” area in the sidebar.

I also go in-depth on my take on the three best ways to market a software product in my book (www.startupbook.net). But in essence, the best sustainable traffic sources are mailing lists, blogs/podcasts, and SEO. Referral links for having a remarkable product rank high as well, but these are extremely challenging to obtain.

Social media is nice for building relationships, striking deals, and getting the word out. But not very good for selling products.

]]> By: Won Lee http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/comment-page-1/#comment-41304 Won Lee Fri, 17 Sep 2010 01:38:52 +0000 http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/#comment-41304 Stumbled on your latest blog via HN. I just finished reading like ten of your blogs and it's been very insightful and motivational as ever. This is perhaps the closest I felt to a startup/entrepreneurial blog since I'm a .NET developer myself (about 6 years of solid experience working on high traffic site(s)) By the way, you mentioned "a heck of a lot of marketing". Would you mind detailing that out a bit? For many developers wanting to start a new product/site, this is perhaps the biggest unknown challenge. Using social media seems to be the most popular tool nowadays, but I'd like to hear about some of the efforts you put in back then. Thanks. Stumbled on your latest blog via HN. I just finished reading like ten of your blogs and it’s been very insightful and motivational as ever. This is perhaps the closest I felt to a startup/entrepreneurial blog since I’m a .NET developer myself (about 6 years of solid experience working on high traffic site(s))

By the way, you mentioned “a heck of a lot of marketing”. Would you mind detailing that out a bit? For many developers wanting to start a new product/site, this is perhaps the biggest unknown challenge. Using social media seems to be the most popular tool nowadays, but I’d like to hear about some of the efforts you put in back then. Thanks.

]]> By: Joshua Volz http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/comment-page-1/#comment-892 Joshua Volz Thu, 08 Nov 2007 23:32:53 +0000 http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/#comment-892 Great post. I think your suggestions also reflect some good lessons that you learned. I think the most important thing it points out is that even if you buy a product from someone, you are still going to have to spend every waking moment relentlessly improving the product. And, it's evidence that doing so actually leads to more sales. Nike got it right, Just Do It. Great post. I think your suggestions also reflect some good lessons that you learned. I think the most important thing it points out is that even if you buy a product from someone, you are still going to have to spend every waking moment relentlessly improving the product. And, it’s evidence that doing so actually leads to more sales.

Nike got it right, Just Do It.

]]> By: Andrew McVeigh http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/comment-page-1/#comment-741 Andrew McVeigh Wed, 24 Oct 2007 17:36:09 +0000 http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/#comment-741 fantastic series. thanks very much for the helpful information and advice. fantastic series. thanks very much for the helpful information and advice.

]]> By: The Inside Story of a Small Software Acquisition (Part 2 of 3) | Software by Rob http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/comment-page-1/#comment-732 The Inside Story of a Small Software Acquisition (Part 2 of 3) | Software by Rob Tue, 23 Oct 2007 20:10:54 +0000 http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/#comment-732 [...] (To be continued…) Tags: startup, software startup, asp.net, dotnetinvoice About Me: My name is Rob Walling and I'm a software developer living and working in Los Angeles (temporarily residing in New Haven, Connecticut). I write about hiring, managing, and motivating software developers, in addition to random outbursts on improving development skills and software startups. My consulting firm, The Numa Group, performs .NET development for clients throughout the United States. If you are in need of a .NET developer or architect, drop me a line. If you'd like to subscribe via RSS, my feed is here. If you prefer email, use the box below. Cancel anytime. [...] [...] (To be continued…) Tags: startup, software startup, asp.net, dotnetinvoice About Me: My name is Rob Walling and I’m a software developer living and working in Los Angeles (temporarily residing in New Haven, Connecticut). I write about hiring, managing, and motivating software developers, in addition to random outbursts on improving development skills and software startups. My consulting firm, The Numa Group, performs .NET development for clients throughout the United States. If you are in need of a .NET developer or architect, drop me a line. If you’d like to subscribe via RSS, my feed is here. If you prefer email, use the box below. Cancel anytime. [...]

]]> By: orcmid http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/comment-page-1/#comment-731 orcmid Tue, 23 Oct 2007 20:06:07 +0000 http://www.softwarebyrob.com/2007/10/23/the-inside-story-of-a-small-software-acquisition-part-3-of-3/#comment-731 Thanks Rob, this is a great little series. As an open-source developer, I can see the same impacts around take-up, bugs, and rough edges. (Generating revenue is a different matter, of course.) Thanks Rob, this is a great little series. As an open-source developer, I can see the same impacts around take-up, bugs, and rough edges. (Generating revenue is a different matter, of course.)

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