I received this email the other day:
I’m looking for a software developer to build a simulator program.
Payment would be made from revenues after the product is available and producing revenues. The estimated market for this product is 100 million users with a target price of $50 per unit. After all your development costs have been covered from revenues, we would then share the proprietary rights to the product and net revenues on a 50/50 basis.
Are you interested in continuing?
Thanks for your email.
I have one question for you: in this type of arrangement, you would be marketing and selling the product. Do you have experience marketing and selling software on the internet, and if so could you pass along links to previous successes?
I’ve developed and sold a lot of products on the web, and have learned that coming up with the idea and developing the software are two of the easier steps in the process (even though development is time intensive). Getting people to come and buy your product without spending a zillion dollars on advertising is the real challenge in this game.
If you have proven experience marketing software I would be interested in hearing more about your idea. Or, if you have a marketing plan of the steps you would take to market the product, I would be interested in seeing it. If not, you are going to have a difficult time finding a good developer to spend hundreds of hours working on a product that may never sell. Every one of the good developers I know have tens if not hundreds of ideas for software products…it’s not a lack of ideas, but a lack of time that keeps us from building and marketing them ourselves.
I look forward to hearing from you,
And you know what? He was quite cordial in his reply (an excerpt):
I don’t have any marketing experience and realize I’ll need help in that area after the product is available. Your other comments are right on.
If you’ve never launched a product you have no way of knowing that it takes three legs to make this stool stand: the idea, the market, and the execution.
Finding a market you can afford to market to and executing the idea (including the marketing) are insanely hard.
Finding an idea is the easiest part.
[tags]software, software consulting, product development[/tags]