Increasing Conversion Rates & Looking for Suggestions

I’m back from 10-days in L.A. where my wife received her PhD in Psychology after six years of grueling work. Yes, Dr. Walling is now in the house.

I’m launching a decent-sized project tomorrow (about 22 person-months of work), and moving to Boston on Monday - thus the dearth of posts lately. But tonight, instead of doing something important, I’m blogging. Since I don’t have a lot of time I’m going to rattle off a few things I’ve been thinking about:

What’s New
I’m on a kick to increase revenue from a few of my websites. Aside from my ASP.NET Invoicing Application, I run a blog directory submission tool and an e-commerce site.

My blog directory submission service receives 900 organic visitors per month without fail, and has for 3+ years, but only makes around $60 a month. The same goes for my e-com site, except that gets around 5,000 organic visitors (it’s on the first page of google for some generic keywords), and closes only 3-5 orders per month.

Those numbers are despicable, so I’m on a quest to improve the conversion rate of both sites, and will be sharing that process with you in the coming months.

Looking for Suggestions
I’m looking for a term to describe something I’ve been thinking about: a software/web developer who uses his (or her) talents to build, buy, and leverage websites and software applications to create multiple recurring income streams. Sort of a cross between a webmaster, a Micro-ISV and a website flipper.

It’s like a Micro-ISV in that it’s one person, but the “products” he makes money from are not limited to downloadable software. The “products” can be software as a service (SaaS) applications, e-commerce sites, interactive learning environments…anything you would need technical skills to implement that provides real value for a group of people (i.e., not these crappy Adsense sites that clutter search results with poorly-written ESL content). This developer would typically have a portfolio of sites/apps he’s working on to stave off boredom and ensure a stable, recurring income.

I’m trying to describe that in less than the two paragraphs used above, and here’s what I’ve come up:

• Solo Entrepreneur (too vague)
• Solo Software Entrepreneur (too long)
• Web Entrepreneur (too lame)
• Internet Entrepreneur (also vague but my current favorite, even though it sounds like a term Dan Kennedy or Yanik Silver would use)

Yes, this is a somewhat random question, but I think I’m going somewhere with it.

Any suggestions?

Launch Your Product. Quit Your Job.
If you want to launch your product (or website) and quit your day job, you've come to the right place.

I use the term Serial Micropreneur to describe an entrepreneur who creates the lifestyle of their choice through a portfolio of one-person technology businesses (MicroISVs, SaaS websites, e-commerce sites, etc...).

I'm a full-time Serial Micropreneur based in Boston, Massachusetts. If you're interested in hearing more about Serial Micropreneurship, subscribe to my RSS feed or email list (above).