Entries from September 2009 ↓

The Most Challenging Part of Becoming a Freelance Developer

A few weeks ago a Micropreneur Academy member asked about getting started as a freelance developer since freelance development can be more conducive to getting started as a Micropreneur.

My first reaction is that becoming a freelance developer (or starting your own consulting firm) can also be a lot less conducive to launching a product. Instead of being able to justify a somewhat fixed salaried workday, you find yourself working longer and longer hours as client demands increase. In addition, freelance development requires a lot more mental energy than being a salaried employee. Mental energy that can’t be spent launching your product.

The next step after becoming your own boss is to realize that you only get paid when you work. When you take a week off you get squat. So even if you raise your rate dramatically, you discover that you have to be constantly working, in addition to having no leverage. Bah – that isn’t what you signed up for!

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Announcing the “Micropreneur Academy Product Showcase”

As many of you know, the Micropreneur Academy launched in April and several great applications have emerged from the members (a few were launched before the Academy, a few during, and a few are launching in the next month or so).

The Micropreneur Academy Product Showcase is a place to showcase these products (currently eight are listed – there are at least that many not yet added).

I will be adding many more in the coming months as members launch their products and request to be included in the showcase.

Why A Link from TechCrunch Will Not Make You Rich

When I talk to people who are thinking about launching a software product, whether a high-growth or Micropreneur endeavor, from time to time I hear that if they could get to the front page of Digg or get a mention on TechCrunch that they would be “set.”

The problem is, your market is most likely not the people who read Digg. Nor the people who read TechCrunch.

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Why “Luck” is a Terrible Marketing Plan for Your Startup

I’ve heard for years about the importance of finding a market before building a software product.

“That’s ridiculous!” I would think, “How can you find a market for something before you build it?”

Years later I’ve realized that the single most important factor to a product’s success is not the founders, not the marketing effort, and certainly not the software itself.

Nope. It’s whether there’s a group of people willing to pay for it.

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