Comments on: Startup Marketing Part 1: Losing People Through the Bottom of Your Funnel http://www.softwarebyrob.com/2009/12/15/startup-marketing-mistake-losing-people-through-the-bottom-of-your-funnel/ Passionate about Startups and MicroISVs Thu, 09 Feb 2012 19:17:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Why You Should Start Marketing the Day You Start Coding | Software by Rob http://www.softwarebyrob.com/2009/12/15/startup-marketing-mistake-losing-people-through-the-bottom-of-your-funnel/comment-page-1/#comment-41497 Why You Should Start Marketing the Day You Start Coding | Software by Rob Thu, 14 Oct 2010 11:17:15 +0000 http://www.softwarebyrob.com/?p=1201#comment-41497 [...] about startup marketing. The first 6 (not required before you read this one) are available here: part 1, part 2, part 3, part 4, part 5, part [...] [...] about startup marketing. The first 6 (not required before you read this one) are available here: part 1, part 2, part 3, part 4, part 5, part [...]

]]> By: Startup Marketing: The Nine Levels of Traffic Quality | Software by Rob http://www.softwarebyrob.com/2009/12/15/startup-marketing-mistake-losing-people-through-the-bottom-of-your-funnel/comment-page-1/#comment-34322 Startup Marketing: The Nine Levels of Traffic Quality | Software by Rob Tue, 12 Jan 2010 11:03:10 +0000 http://www.softwarebyrob.com/?p=1201#comment-34322 [...] 2010 | Micropreneurship, Startups By now we’ve discussed the fact that you should first plug your funnel, then improve conversion rates, then work on sending as much traffic as possible to your [...] [...] 2010 | Micropreneurship, Startups By now we’ve discussed the fact that you should first plug your funnel, then improve conversion rates, then work on sending as much traffic as possible to your [...]

]]> By: Jason Cohen http://www.softwarebyrob.com/2009/12/15/startup-marketing-mistake-losing-people-through-the-bottom-of-your-funnel/comment-page-1/#comment-33062 Jason Cohen Wed, 23 Dec 2009 19:43:17 +0000 http://www.softwarebyrob.com/?p=1201#comment-33062 I'd argue it's even more widely important than just businesses with recurring revenue. Single-pay products always have a way to purchase future upgrades. It might mean re-earning their business once a year instead of once a month, but it's the same principle. Then there's the "word of mouth" that comes from a well-treated customer -- that's a powerful effect that's important for every business, even services or brick-and-mortar. There's never a time when it's OK to stop thrilling your customers. I’d argue it’s even more widely important than just businesses with recurring revenue.

Single-pay products always have a way to purchase future upgrades. It might mean re-earning their business once a year instead of once a month, but it’s the same principle.

Then there’s the “word of mouth” that comes from a well-treated customer — that’s a powerful effect that’s important for every business, even services or brick-and-mortar.

There’s never a time when it’s OK to stop thrilling your customers.

]]> By: Jas Panesar http://www.softwarebyrob.com/2009/12/15/startup-marketing-mistake-losing-people-through-the-bottom-of-your-funnel/comment-page-1/#comment-32537 Jas Panesar Tue, 15 Dec 2009 19:03:11 +0000 http://www.softwarebyrob.com/?p=1201#comment-32537 Hey Rob, Great summary of what we discussed in the Academy. It totally makes sense that once you sell the "breakthrough" you don't want the breakthrough to crumble easily. If the health of any business is determined by the number of new customers it gets, the wealth of any business can be determined by the number of customers it keeps! Hey Rob,

Great summary of what we discussed in the Academy. It totally makes sense that once you sell the “breakthrough” you don’t want the breakthrough to crumble easily.

If the health of any business is determined by the number of new customers it gets, the wealth of any business can be determined by the number of customers it keeps!

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