Entries from November 2010 ↓

Five Reasons You Haven’t Launched


Photo by stevendepolo

This post is an accusation. A call to arms. A sharp stick that says “get off your ass and make something happen.”

But I didn’t write it for you; I wrote it for myself. Every one of these reasons has haunted me at one time or another over the past 10 years. Many a moon ago I thought I was the only person who struggled with them. Now I have several conversations a week that indicate otherwise.

These reasons will come to life every time you start something new, be it an application, a website, a book or a presentation. Excuses don’t discriminate based on what you’re creating.

So with that, here are five reasons you (and I) haven’t launched…

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Top Startup Blogs, All Traffic Does Not Convert the Same, Time Tracking Without Timers, and more…

Top Startup Blogs – A real-time blog ranking tool by Dharmesh Shah based on his blog grader. I must have made a wrong-turn at some point because I think I’m the only blogger in the top 20 who isn’t a millionaire.

All Traffic Does Not Convert the Same – Along the lines of my post Nine Levels of Traffic Quality (though he ranks traffic sources in a different order), this is an in-depth look at one marketer’s experience looking at conversion rates from various sources (press release, social bookmarking, SEO, PPC and direct), as well as A/B testing landing pages for huge improvements.

Time Tracking Without Timers – Runs on your Mac and “figures out” what you’re working on so there’s no need for timers or manual entry. Launched this week from Micropreneur John Gallagher.

Skorks (An Underrated Developer Blog) – Good topics. Good writing. Check it out if you’re into the craft of software.

Finding Joy in the Terror of Starting Something New – Good advice from Pamela Slim on how to get over your terror and make things happen.

An Excellent WordPress Shopping Cart – I used PHPurchase on a recent site and it’s fantastic. Highly recommended if you need to sell physical or digital goods using WordPress.

It’s Easy to Be Great…It’s Hard to Be Consistent

The title of this post comes from the book Born Standing Up: A Comic’s Life, Steve Martin’s memoir about his days of stand-up comedy. It’s a crazy startup-like story that details his 14 year ascent to the top of comedy, followed by 4 years of wild success playing sold-out arenas; an unprecedented feat at that time.

Among the sage-like insight Steve imparts in the book is the observation that many performers have outstanding shows now and again. But very, very few are able to consistently nail their performance. Steve proposes that it’s consistency that makes someone successful in the long run, not having a great show now and then.

You’re probably wondering what this has to do with your startup.

So let’s get to that part.

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