It’s been a week and a half since we launched Drip’s biggest feature in 18 months, called Workflows.
Had we not committed to a deadline, in public, 2-weeks prior to the ship date (when we published this post and emailed a bazillion people), I believe we’d still be adding finishing touches.
It’s scary to ship. And it’s in our nature to want everything to be perfect before doing so.
When working in tandem, these two forces can keep you from shipping for far too long.
This is why I’ve gone back and forth over the years about deadlines. Deadlines, especially those you commit to in public, are great at forcing you to ship.
But they can also have a negative impact on your quality of work (if you don’t give yourself enough time to do things right), or your quality of life (if you don’t give yourself enough time to do things right).
So personally, I don’t use deadlines all that much. But every once in a while (and especially when you’re just starting out), the discipline of a deadline works better than perhaps any other motivational tactic to force your hand and make you ship.
And with our Workflows launch, the deadline worked.
It forced us to make some tough decisions and get things out on time. And the launch turned out to be our biggest growth accelerator of the past 18 months. Hooray for shipping.
But committing to a public deadline is pretty scary. Here’s why you should do it anyway…