Increasing Conversion Rates & Looking for Suggestions

I’m back from 10-days in L.A. where my wife received her PhD in Psychology after six years of grueling work. Yes, Dr. Walling is now in the house.

I’m launching a decent-sized project tomorrow (about 22 person-months of work), and moving to Boston on Monday – thus the dearth of posts lately. But tonight, instead of doing something important, I’m blogging. Since I don’t have a lot of time I’m going to rattle off a few things I’ve been thinking about:

What’s New
I’m on a kick to increase revenue from a few of my websites. Aside from my ASP.NET Invoicing Application, I run a blog directory submission tool and an e-commerce site.

My blog directory submission service receives 900 organic visitors per month without fail, and has for 3+ years, but only makes around $60 a month. The same goes for my e-com site, except that gets around 5,000 organic visitors (it’s on the first page of google for some generic keywords), and closes only 3-5 orders per month.

Those numbers are despicable, so I’m on a quest to improve the conversion rate of both sites, and will be sharing that process with you in the coming months.

Looking for Suggestions
I’m looking for a term to describe something I’ve been thinking about: a software/web developer who uses his (or her) talents to build, buy, and leverage websites and software applications to create multiple recurring income streams. Sort of a cross between a webmaster, a Micro-ISV and a website flipper.

It’s like a Micro-ISV in that it’s one person, but the “products” he makes money from are not limited to downloadable software. The “products” can be software as a service (SaaS) applications, e-commerce sites, interactive learning environments…anything you would need technical skills to implement that provides real value for a group of people (i.e., not these crappy Adsense sites that clutter search results with poorly-written ESL content). This developer would typically have a portfolio of sites/apps he’s working on to stave off boredom and ensure a stable, recurring income.

I’m trying to describe that in less than the two paragraphs used above, and here’s what I’ve come up:

  • Solo Entrepreneur (too vague)
  • Solo Software Entrepreneur (too long)
  • Web Entrepreneur (too lame)
  • Internet Entrepreneur (also vague but my current favorite, even though it sounds like a term Dan Kennedy or Yanik Silver would use)

Yes, this is a somewhat random question, but I think I’m going somewhere with it.

Any suggestions?

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#1 Benjamin Curtis on 06.26.08 at 11:28 pm

I do this, building a variety of sites to have multiple revenue streams and/or opportunities to flip. I call myself a tech entrepreneur… it’s not really better than the ones you mentioned, though. 🙂

#2 Kestrel Blackmore on 06.27.08 at 12:45 am

Timothy Ferris (The Four Hour Work Week) would label this as “The New Generation”.

For him the technology is used to drive the selling of real products. So it doesn’t exactly fit in with your descriptions.

It’s also kind of non-descript!

Anyway, I just found your blog and it is top notch.

#3 Jeff on 06.27.08 at 2:24 am

“Serial Entrepreneur” is already a relatively well known phrase (see wikipedia) so how about:

Serial Techpreneur
Serial Technology Entrepreneur
Serial Technologist

#4 Rob on 06.27.08 at 9:23 am

I like “Serial,” but it implies starting companies one after another. I’m going to toss around some ideas with “Parallel Entrepreneur.”

#5 Matt on 06.27.08 at 12:02 pm

micro web baron
massively parallel micropreneur

#6 Jonathan on 06.28.08 at 10:56 am


#7 Jørgen on 06.28.08 at 5:14 pm

My term for this is Webpreneur.

#8 Blog Directories on 07.11.08 at 3:59 pm

If you have a blog directory submission service I would suggest you create an affiliate program where bloggers and webmasters would have an incentive to refer customers to you.

Also, I maintain a list of The Top 101 Blog Directories & RSS Submission Sites on my blog at:

Since I update this list weekly there are now 233 directories listed.

If there are blog directories that in your data basa that are not in mine I would appreciate your identifying them in a comment on my blog. Thanks.

Best of success,

Robert A. Kearse

#9 thomas on 09.20.08 at 4:57 am

Hi Rob, we do that as a small company. We call them e-ventures. e-venturist comes to mind…