Entries from February 2009 ↓

Marketing is Design: Three Words that Increased My E-commerce Sales 1000% Overnight

Until a few weeks ago I owned one of the top ranking sites on Google for the search term “beach towels.” This meant I received around 2,000 visitors each month in the fall and winter, and up to 5,000 per month during spring and summer.

The problem was that when I’d purchased the site 18 months ago the conversion rate (the rate at which it converted visitors to buyers) was hovering right around 0%.

Correction…it was 0%.

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