Entries from January 2010 ↓

Startup Marketing Part 3: The Nine Levels of Traffic Quality

By now we’ve discussed the fact that you should first plug your funnel, then improve conversion rates, then work on sending as much traffic as possible to your website.

But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate.

Traffic Quality
By “quality” I mean the following: how close each visitor is to your ideal customer, and how much of a relationship you have with that visitor.

High quality traffic means each visitor is very close to your ideal customer and they know and trust you.

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