Entries from July 2012 ↓

Tell Everyone Your Startup Idea


This artice is a guest post from Joel Gascoigne. Joel is is the founder of Buffer, a smarter way to share great articles with friends and followers. He Tweets at @joelgascoigne and writes regularly on his blog about startups, life, learning and happiness.

I was speaking at an event last week about the lessons I’ve learned along my startup journey, mostly focused on my recent experience of founding and growing Buffer. The first lesson I talked about was how being open with your ideas, and vocal about sharing progress can put you in a much greater position over time because you gradually grow a following and audience to use as a launchpad for future ideas.

After I finished my talk, someone in the audience asked a fantastic question, a concern they had which I think many aspiring startup founders have too: when being open and vocal about your idea in the early stages, isn’t there a danger someone will take the idea and run with it, and kill your startup in the process?

I want to share my personal experience of competition and talk about three specific reasons I now believe keeping your idea quiet could actually be hindering progress to success in a large way.

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